So, as we ease down the pace a little for the Christmas break we may have a little time to reflect on the year that was 2014, what went well, what not-so-well? What did we learn that will help make 2015 a year to remember?
There were some really interesting trends and unusual phenomena this year!
A truly viral internet sensation that swept the world. Raising awareness of a little known disease and raising huge amounts of money for research. Skills Hive’s Maria Kamburova wrote an in depth post exploring the phenomenon and what we can learn from it from a communications standpoint.
DID YOU KNOW? – The challenge is still on! It’s not just about cooling down by the pool mid summer! http://www.mndassociation.org/get-involved/donations/Christmas+Appeal/christmas-appeal-2014
We found out just last month how the Brits do Thanksgiving! When presented with a time limited consumer offer what do we do? KICK OFF!
Clearly not something to be proud of but none-the-less a fascinating phenomenon that has rather soured what could have been a really positive boost for the British economy, as well as an opportunity for consumers to further leverage their web based control over global brands. Yes, they are trying to drive us all to a purchase but they are now forced to listen and act on what we say about them. Open online communications mean we will always have more control over their brand perception than they do!
But in some ways the Black Friday phenomenon is similar to the Ice Bucket Challenge, it’s another example of how the internet and online marketing communications can influence behaviour on a massive scale.
If there’s one thing we didn’t want to see go viral it’s Ebola! There still seems to be less information about the impact of this potential epidemic than anything else on the web. Hopefully it is just because crisis is being successfully averted. One positive we can take from this I suppose is that, when it hits the fan, nations around the world can work together as equals to deal with shit that needs sorting out! Not just protecting own borders but getting out to Africa and helping deal with the root of the problem they face, proper collaboration. I am sure there is still more to do, maybe there will be a people driven awareness campaign in 2015?
Relentless Tech Acceleration
As in 2013, the pace of change in the world of technology continues to accelerate. In business, acquisitions of brands we have barely heard of by other brands we have t-shirts older than take place for fiscal numbers we didn’t even know existed! (Yes I’m talking about Facebook buying WhatsApp but there are other examples!)
What fascinates me is the amount of press coverage science has received this year, especially astrophysics and space exploration. I often state that I read science fiction because I find it more relevant and inspiring than business literature, so this trend seems to me a reassuring acknowledgement that as a species we need to invest heavily in areas that previously seemed too speculative. Let’s hope Governments and businesses make leaps forward to try new things that could address the challenges our planet faces in the not too distant future be they environmental, economic, social or all of the above!
So what is it about 2014 that gives you a sense of achievement?
For Skills Hive it has been about becoming a real change agent in the world of business, in particular…
We continue to build the community of workers, involving them in events, training and project work that meet their needs. One guy in particular has become a key player in the development of Skills Hive this year, International MBA Student Sifei Ma, a big thanks to you Sifei!
Feedback from our workshops show we are really helping to empower and inspire people to tune into their talents and use online tools to attract the right sort of work opportunities for them. Simple guidelines that help tell your personal story in an engaging way and demonstrate your skills, knowledge and general way of thinking.
Having helped deliver a number of EU funded business support projects we have been invited to Brussels to talk about our unique model. This is a great opportunity to spread the word about sustainable business from the standpoint of flexible working.
As well as delivering a number of smaller tech and marketing projects for clients, we completed the second Take Your Shot program for Sony and Slenky. This activity has really started to attract attention, Manchester Metropolitan University even wrote a case study on our collaborative model as a demonstration of innovative 21st century business.
“For Sony, the project can be viewed as an extension of the corporation’s own human resource while at the micro level numerous small organisations and individuals interact in a dynamic network to deliver.”
We’re really looking forward to sharing our plans for 2015 with you and hearing about yours. For now why not tell us about your 2014 highlights?…